Typically I've always used "more then a lifestyle"

but using this slogan generator at thesurrealist.co.uk/slogan it also came up with
FluffyEvil - It Looks Good on You
Kids Will Do Anything For FluffyEvil.
If You Really Want To Know, Look (At) The FluffyEvil.
Only FluffyEvil Has The Answer.
Make Room for the FluffyEvil.
Get the FluffyEvil Habit.
Whatever You're Into, Get Into FluffyEvil
The Loudest Noise Comes From The Electric FluffyEvil.
Don't Be Vague. Ask for FluffyEvil.
Good Honest Fluffyevil Since 1896.